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‘A day that counts:’ The vital importance of Day of Giving

The 10th annual 24-hour fundraising event at 鶹ýӳ comes March 10, giving alumni and other friends a chance to make an impact.

Tuesday, February 3, 2026
Two women stand shoulder to shoulder, both wearing tops marked for 鶹ýӳ.
Elsa Romero (right) with 鶹ýӳ student Gloria Alogo

Every year when a new group of interns come to the accounting firm where she’s a senior partner, Elsa Romero poses the same question.

“I always ask, ‘Who are the Aztecs,’ because I’m very proud of being an Aztec,” said Romero.

Romero considers her 1997 bachelor’s degree in accounting at 鶹ýӳ as a launchpad to her success in the field, and it has motivated her to become a repeat contributor to 鶹ýӳ’s annual , which marks its 10th anniversary March 10.

Romero is a former president of the 鶹ýӳ Alumni board and now an advisor to the audit committee of The Campanile Foundation, 鶹ýӳ’s official 501(c)(3) auxiliary. She previously served on the TCF board as well.

In those capacities she recognizes Day of Giving as one of the university’s most important and impactful fundraising events of the year, giving donors, alumni, the campus community, parents and friends the chance to come together and make a difference.

Last year, Day of Giving drew a record of nearly $489,000 in donations for scholarships, campus programs, athletics, research and more. Some 1,350 donors contributed in the one-day campaign, conducted primarily online.; Donors can select from dozens of specific programs, including the University Library, athletics and each of the individual colleges, if they want to designate their gifts (which are tax-deductible for itemizers as permitted by code).

Romero’s favorites are the accounting program, the Alumni Cap & Gown Fund, and the Wallace Shatsky Blackburn Courage Through Cancer Fund, supporting students whose lives have been disrupted by either a personal or family cancer diagnosis.

Like many new alumni, Romero said she was somewhat disconnected from her alma mater immediately after graduating. Ultimately she saw what she calls “a responsibility to give back to San Diego State for being the guide to my success in my professional life.” She noted that she has held just two jobs in her career, the first of which was lined up before she even walked the graduation stage.

“Getting involved back … came full circle for me, understanding how valuable my education truly was,” she said. “I’m grateful and prideful of my education from San Diego State.”

A native of California’s Imperial Valley, Romero is now a partner in the San Diego office of the accounting firm Aldrich CPAs + Advisors, where she has worked for 25 years, and serves on the company’s leadership board.

Day of Giving appreciates its loyal repeat donors, but Romero said it’s also a golden opportunity for alumni who have not started to give and especially anyone working for a company that offers matching donations.

When Romero sends emails to her fellow Aztec employees at her firm on Day of Giving, she said her message is plain and simple: “Don’t forget where we came from. Don’t forget who got us here.”

“I say, “This is a day that counts. Let’s do it.’”


; early donations may be submitted at any time. 

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